TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

couponnage croisé [2 records]

Record 1 2006-05-03

English

Subject field(s)
  • Advertising Agencies and Services
  • Merchandising Techniques
OBS

the most attractive feature of in-pack couponing is that it produces a high rate of redemption ... A coupon good for the purchase of another product, called a cross-ruff coupon, may produce from 10% to 40% redemption.

French

Domaine(s)
  • Agences et services de publicité
  • Techniques marchandes
DEF

[...] variante du couponnage par le conditionnement [...] c'est un coupon qui, dans un produit, offre une réduction sur un autre produit de la même firme.

Spanish

Save record 1

Record 2 2001-02-28

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires
DEF

Distribution au client, lors de l'achat d'un produit, d'un coupon lui permettant d'obtenir un avantage sur l'achat d'un autre produit.

OBS

Terme dont l'usage a été rendu obligatoire par l'arrêté ministériel du 30 septembre 1991 relatif à la terminologie économique et financière (France).

Spanish

Save record 2

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