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percevoir le sens d'un message [1 record]

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Record 1 2001-03-27

English

Subject field(s)
  • Motivation and Advertising Psychology
CONT

The key to the success of interactive and multimedia promotions is audience involvement. Interactive and multimedia presentations grab and hold the attention and interest of their audiences. And because audiences actively "direct" the presentation, viewers more quickly and easily grasp the message.

French

Domaine(s)
  • Motivation et psychologie de la publicité

Spanish

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