TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
plan produit [2 records]
Record 1 - internal organization data 2018-01-23
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- pack shot
1, record 1, English, pack%20shot
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A close-up picture of the advertised product in its packaging. 2, record 1, English, - pack%20shot
Record 1, Key term(s)
- packshot
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- plan produit
1, record 1, French, plan%20produit
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- plan paquet 2, record 1, French, plan%20paquet
masculine noun
- pack-shot 3, record 1, French, pack%2Dshot
avoid, masculine noun, France
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Illustration de produit en gros plan. 2, record 1, French, - plan%20produit
Record number: 1, Textual support number: 1 OBS
Dans le cas d'une production publicitaire audiovisuelle ou cinématographique, ce gros plan est placé en fin de film, pour que le dernier souvenir du spectateur soit celui de l'apparence du produit. 2, record 1, French, - plan%20produit
Record 1, Key term(s)
- packshot
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1975-03-11
Record 2, English
Record 2, Subject field(s)
- The Product (Marketing)
Record 2, Main entry term, English
- product plan 1, record 2, English, product%20plan
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Must be prepared according to a standard format designed to stimulate fundamental thinking about where the product is going and designed to facilitate comparisons among product plans. 1, record 2, English, - product%20plan
Record 2, French
Record 2, Domaine(s)
- Produit (Commercialisation)
Record 2, Main entry term, French
- plan du produit
1, record 2, French, plan%20du%20produit
masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Suppression, modifications, addition de produits pour répondre aux objectifs de la firme (quant à sa clientèle-cible et à son profit). 1, record 2, French, - plan%20du%20produit
Record 2, Spanish
Record 2, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
Language Portal of Canada
Access a collection of Canadian resources on all aspects of English and French, including quizzes.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: