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test de concept [2 records]
Record 1 - internal organization data 1991-04-02
Record 1, English
Record 1, Subject field(s)
- Marketing Research
Record 1, Main entry term, English
- concept test
1, record 1, English, concept%20test
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A research project designed to assess consumer reaction to a product or service concept, or concepts, in quantitative terms. 1, record 1, English, - concept%20test
Record number: 1, Textual support number: 1 OBS
There are two kinds of concept tests: the product concept test and the service concept test. 2, record 1, English, - concept%20test
Record 1, French
Record 1, Domaine(s)
- Étude du marché
Record 1, Main entry term, French
- test de concept
1, record 1, French, test%20de%20concept
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- test de concepts 2, record 1, French, test%20de%20concepts
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Le test de concept du produit repose sur l'évaluation successive de plusieurs concepts rattachés à un même produit. 1, record 1, French, - test%20de%20concept
Record number: 1, Textual support number: 2 CONT
Les principales étapes des études de marché actives sont : les tests de concepts (faits sur concepts et spécifications); les tests de produits (faits sur maquettes et prototypes); les tests de marché (faits sur modèles de présérie). 2, record 1, French, - test%20de%20concept
Record number: 1, Textual support number: 1 OBS
Le test de concept peut porter sur des concepts de produit ou des concepts de service. 3, record 1, French, - test%20de%20concept
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1991-04-02
Record 2, English
Record 2, Subject field(s)
- Marketing Research
Record 2, Main entry term, English
- concept testing
1, record 2, English, concept%20testing
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Concept testing. The objective of this type of research is an initial screening of product ideas before any money, time, or personnel are committed to making the products, in order to encourage further development of good ideas and to weed out poor ideas. 1, record 2, English, - concept%20testing
Record number: 2, Textual support number: 1 OBS
Concept testing may bear on a product concept or on a service concept. 2, record 2, English, - concept%20testing
Record 2, French
Record 2, Domaine(s)
- Étude du marché
Record 2, Main entry term, French
- test de concept
1, record 2, French, test%20de%20concept
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Les principales étapes des études de marché actives sont : les tests de concepts (faits sur concepts et spécifications); les tests de produits (faits sur maquettes et prototypes); les tests de marché (faits sur modèles de présérie). 1, record 2, French, - test%20de%20concept
Record number: 2, Textual support number: 1 OBS
Le mot "test" désigne en français l'action de soumettre à une épreuve, ainsi que l'épreuve elle-même. 2, record 2, French, - test%20de%20concept
Record 2, Spanish
Record 2, Textual support, Spanish
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