TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MAIL ORDER ADVERTISING [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1998-03-17

English

Subject field(s)
  • Advertising Agencies and Services
  • Sales (Marketing)
  • Merchandising Techniques
OBS

-- represents the most scientific uses of advertising, because a mail order advertiser can tell exactly how effective his advertisement is by the coupons ... he receives in response to each ... advertisement.

French

Domaine(s)
  • Agences et services de publicité
  • Vente
  • Techniques marchandes
OBS

il est bien difficile de juger un support sur cette seule donnée [du rendement par coupons-réponses] sauf, bien entendu, pour les --. [p.6]

Spanish

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