TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
Plan de communication [2 records]
Record 1 - internal organization data 2022-01-18
Record 1, English
Record 1, Subject field(s)
- Advertising Media
- Advertising Techniques
- Merchandising Techniques
Record 1, Main entry term, English
- advertising blueprint
1, record 1, English, advertising%20blueprint
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
And third, we’ll create an advertising blueprint that outlines specific tactics you can use to reach more customers and promote your product benefits ... 1, record 1, English, - advertising%20blueprint
Record 1, French
Record 1, Domaine(s)
- Supports publicitaires
- Techniques publicitaires
- Techniques marchandes
Record 1, Main entry term, French
- plan de communication
1, record 1, French, plan%20de%20communication
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Le plan de communication est un document qui rassemble toutes les actions de communication imaginées pour la promotion d'une marque, d'une manifestation, d'un événement, d'une entreprise, etc. 2, record 1, French, - plan%20de%20communication
Record number: 1, Textual support number: 2 CONT
Dans la pratique, le terme de plan de communication est souvent utilisé de manière restrictive pour désigner un plan de communication exclusivement publicitaire. 3, record 1, French, - plan%20de%20communication
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2015-02-24
Record 2, English
Record 2, Subject field(s)
- Communication and Information Management
- Organization Planning
- Federal Administration
Record 2, Main entry term, English
- communication plan
1, record 2, English, communication%20plan
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
A communication plan with budget information is also required in Treasury Board submissions that concern significant investments of public funds, a major new policy, program, service or initiative, or matters in which the public has demonstrated or could express sensitivity and concern. 2, record 2, English, - communication%20plan
Record 2, French
Record 2, Domaine(s)
- Gestion des communications et de l'information
- Planification d'organisation
- Administration fédérale
Record 2, Main entry term, French
- plan de communication
1, record 2, French, plan%20de%20communication
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Un plan de communication comportant l'information budgétaire requise doit aussi être inclus dans les présentations au Conseil du Trésor qui portent sur d'importants investissements de fonds publics, sur des politiques, des initiatives, des programmes ou des services nouveaux et importants, ou sur des questions qui sont ou qui pourraient être de nature délicate et une source de préoccupation pour le public. 2, record 2, French, - plan%20de%20communication
Record 2, Spanish
Record 2, Textual support, Spanish
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