TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

moyen de communication écrite [1 record]

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Record 1 1998-05-22

English

Subject field(s)
  • The Press (News and Journalism)
CONT

Noted Starch scores average 91% more than any other print medium.

French

Domaine(s)
  • Presse écrite
OBS

Starch : (nom du fondateur d'une société américaine d'études du marché). Mesure, par échantillonnage, du nombre de lecteurs d'un support ayant remarqué (noted), contemplé (associated) ou lu (read) une annonce donnée.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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