TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

Saved records

Record 1 1995-12-05

English

Subject field(s)
  • The Product (Marketing)
CONT

This analysis of the actual and ideal positions of competing products paves the way for a determination by the manufacturer of where to position his product.

French

Domaine(s)
  • Produit (Commercialisation)
CONT

Si la publicité d'une marque mal placée ou ignorée ne cherche pas à "positionner" son produit par rapport à la clientèle, elle est vouée à l'échec ou au détournement.

DEF

Définir (un produit) quant à son marché, au type de clientèle qu'il intéresse.

Spanish

Delete saved record 1
Delete all saved records

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: