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concept test [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1991-04-02

English

Subject field(s)
  • Marketing Research
DEF

A research project designed to assess consumer reaction to a product or service concept, or concepts, in quantitative terms.

OBS

There are two kinds of concept tests: the product concept test and the service concept test.

French

Domaine(s)
  • Étude du marché
CONT

Le test de concept du produit repose sur l'évaluation successive de plusieurs concepts rattachés à un même produit.

CONT

Les principales étapes des études de marché actives sont : les tests de concepts (faits sur concepts et spécifications); les tests de produits (faits sur maquettes et prototypes); les tests de marché (faits sur modèles de présérie).

OBS

Le test de concept peut porter sur des concepts de produit ou des concepts de service.

Spanish

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