TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
Marketing [4 records]
Record 1 - internal organization data 2017-02-13
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Marketing Research
Record 1, Main entry term, English
- marketing
1, record 1, English, marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Broadly, the functions of sales, distribution, advertising and sales promotion, product planning and market research. 2, record 1, English, - marketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Étude du marché
Record 1, Main entry term, French
- marketing
1, record 1, French, marketing
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- mercatique 2, record 1, French, mercatique
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Ensemble des techniques et moyens d'action qui, à partir de la connaissance des besoins du consommateur et des structures du marché, ont pour but la commercialisation de produits et de services pouvant satisfaire ces besoins. 3, record 1, French, - marketing
Record number: 1, Textual support number: 1 OBS
Ils regroupent la création et le développement de produits et de services, la fixation des prix de vente, la sélection et la définition des circuits de distribution, ainsi que toutes les actions promotionnelles mises en œuvre pour créer ou stimuler la demande pour les produits et les services. 3, record 1, French, - marketing
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas mercantiles
- Estudio del mercado
Record 1, Main entry term, Spanish
- comercialización
1, record 1, Spanish, comercializaci%C3%B3n
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- mercadotecnia 2, record 1, Spanish, mercadotecnia
correct, feminine noun, Latin America
- mercadeo 3, record 1, Spanish, mercadeo
correct, masculine noun, Latin America
- mercadología 4, record 1, Spanish, mercadolog%C3%ADa
correct, feminine noun
- marketing 5, record 1, Spanish, marketing
correct, masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Ciencia que estudia al consumidor, identifica sus necesidades y busca su satisfacción creando oportunidades de negocio. Su objeto es aumentar la satisfacción del consumidor al mismo tiempo que el valor de la empresa, y no aumentar el consumo de un determinado producto. 4, record 1, Spanish, - comercializaci%C3%B3n
Record number: 1, Textual support number: 1 OBS
En algunos países de Hispanoamérica se usan también los términos mercadotecnia y mercadeo, aunque el uso del vocablo inglés es el más generalizado. 4, record 1, Spanish, - comercializaci%C3%B3n
Record number: 1, Textual support number: 2 OBS
mercadología; mercadotecnia; mercadeo: términos, definición y observación extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 6, record 1, Spanish, - comercializaci%C3%B3n
Record 2 - internal organization data 2015-01-05
Record 2, English
Record 2, Subject field(s)
- Personnel Management (General)
Record 2, Main entry term, English
- marketing
1, record 2, English, marketing
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
(a candidate for employment) 1, record 2, English, - marketing
Record 2, French
Record 2, Domaine(s)
- Gestion du personnel (Généralités)
Record 2, Main entry term, French
- présentation
1, record 2, French, pr%C3%A9sentation
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- mise en valeur 1, record 2, French, mise%20en%20valeur
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Main-d'œuvre et bureaux de placement. Emploi et Immigration. 1, record 2, French, - pr%C3%A9sentation
Record number: 2, Textual support number: 2 OBS
Par exemple, présentation des clients aux employeurs, mise en valeur d'un travailleur. 2, record 2, French, - pr%C3%A9sentation
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2008-02-15
Record 3, English
Record 3, Subject field(s)
- Merchandising Techniques
- Marketing Research
Record 3, Main entry term, English
- marketing
1, record 3, English, marketing
adjective
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record 3, French
Record 3, Domaine(s)
- Techniques marchandes
- Étude du marché
Record 3, Main entry term, French
- mercatique
1, record 3, French, mercatique
correct, adjective
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Qui se rapporte à la mercatique. 1, record 3, French, - mercatique
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 2006-10-13
Record 4, English
Record 4, Subject field(s)
- Marketing
Record 4, Main entry term, English
- marketing
1, record 4, English, marketing
correct
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, Textual support, English
Record number: 4, Textual support number: 1 DEF
All business activities focused on developing, expanding and facilitating the profitable introduction and promotion of a company's products and/or services. 2, record 4, English, - marketing
Record 4, French
Record 4, Domaine(s)
- Commercialisation
Record 4, Main entry term, French
- commercialisation
1, record 4, French, commercialisation
correct, see observation, feminine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record number: 4, Textual support number: 1 DEF
Ensemble des activités commerciales d'une entreprise, c'est-à-dire les activités de mise sur le marché des produits et services, notamment les études de marché, la communication commerciale (publicité, promotion des ventes et relations publiques), la gestion des ventes, la distribution physique et le service après-vente. 2, record 4, French, - commercialisation
Record number: 4, Textual support number: 1 OBS
commercialisation : Terme entériné par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada. 3, record 4, French, - commercialisation
Record number: 4, Textual support number: 2 OBS
commercialisation : Terme et définition recommandés et en instance de normalisation par l'OLF. 4, record 4, French, - commercialisation
Record 4, Spanish
Record 4, Campo(s) temático(s)
- Comercialización
Record 4, Main entry term, Spanish
- comercialización
1, record 4, Spanish, comercializaci%C3%B3n
feminine noun
Record 4, Abbreviations, Spanish
Record 4, Synonyms, Spanish
Record 4, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
Language Portal of Canada
Access a collection of Canadian resources on all aspects of English and French, including quizzes.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: