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PSYCHOGRAPHIC VARIABLE [1 record]

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Record 1 2024-09-19

English

Subject field(s)
  • Marketing Research
  • Motivation and Advertising Psychology

French

Domaine(s)
  • Étude du marché
  • Motivation et psychologie de la publicité
CONT

Les [cinq] principales variables psychographiques [sont la] personnalité[, le] style de vie[, le] statut social[, les] activités, intérêts et opinions[, et les] attitudes.

Spanish

Record saved

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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