TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MARKET PENETRATION [2 records]
Record 1 - internal organization data 2017-01-03
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Merchandising Techniques
Record 1, Main entry term, English
- market penetration
1, record 1, English, market%20penetration
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Strategy designed to increase product sales in current markets by means of a more aggressive marketing policy, for example, lower prices and greater publicity. 2, record 1, English, - market%20penetration
Record number: 1, Textual support number: 1 OBS
Other strategies include new markets, new products or a combination of both, as part of a diversification plan. 2, record 1, English, - market%20penetration
Record number: 1, Textual support number: 2 OBS
market penetration: term extracted from the “Glossaire de l’économie” and reproduced with permission of the Organisation for Economic Co-operation and Development. 3, record 1, English, - market%20penetration
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Techniques marchandes
Record 1, Main entry term, French
- pénétration du marché
1, record 1, French, p%C3%A9n%C3%A9tration%20du%20march%C3%A9
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Action d'une entreprise qui cherche à augmenter sur ses marchés les ventes de ses produits ou de ses services sans modifier ceux-ci, l'effort portant sur des techniques et des moyens mercatiques plus agressifs. 2, record 1, French, - p%C3%A9n%C3%A9tration%20du%20march%C3%A9
Record number: 1, Textual support number: 1 OBS
pénétration du marché : terme extrait du «Glossaire de l’économie» et reproduit avec l’autorisation de l’Organisation de coopération et de développement économiques. 3, record 1, French, - p%C3%A9n%C3%A9tration%20du%20march%C3%A9
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Estudio del mercado
- Técnicas mercantiles
Record 1, Main entry term, Spanish
- penetración del mercado
1, record 1, Spanish, penetraci%C3%B3n%20del%20mercado
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Estrategia de crecimiento con los productos y en los mercados actuales mediante una política de mercadología más agresiva (por ejemplo, baja de precios y aumento de publicidad). Otras estrategias son el desarrollo de nuevos mercados (introducción), de nuevos productos (lanzamiento), o ambas combinadas en una estrategia de diversificación. 1, record 1, Spanish, - penetraci%C3%B3n%20del%20mercado
Record number: 1, Textual support number: 1 OBS
penetración del mercado: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - penetraci%C3%B3n%20del%20mercado
Record 2 - internal organization data 2010-06-09
Record 2, English
Record 2, Subject field(s)
- Marketing Research
- Sales (Marketing)
Record 2, Main entry term, English
- market penetration
1, record 2, English, market%20penetration
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Depth of sales of a given product in a given market. 2, record 2, English, - market%20penetration
Record 2, French
Record 2, Domaine(s)
- Étude du marché
- Vente
Record 2, Main entry term, French
- pénétration du marché
1, record 2, French, p%C3%A9n%C3%A9tration%20du%20march%C3%A9
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- présence sur le marché 2, record 2, French, pr%C3%A9sence%20sur%20le%20march%C3%A9
correct, feminine noun
- percée sur le marché 2, record 2, French, perc%C3%A9e%20sur%20le%20march%C3%A9
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
[...] taux de pénétration d'un produit sur un marché, correspondant au rapport entre la résultat commercial réel obtenu avec un produit ou un service d'une entreprise et le potentiel du marché correspondant. 3, record 2, French, - p%C3%A9n%C3%A9tration%20du%20march%C3%A9
Record number: 2, Textual support number: 1 OBS
Résultat et potentiel peuvent s'exprimer de plusieurs façons, par exemple en nombre de clients, en quantité de produits ou services vendus, en chiffres d'affaires. 3, record 2, French, - p%C3%A9n%C3%A9tration%20du%20march%C3%A9
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Estudio del mercado
- Ventas (Comercialización)
Record 2, Main entry term, Spanish
- penetración
1, record 2, Spanish, penetraci%C3%B3n
correct, feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 OBS
penetración: término extraído del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 2, Spanish, - penetraci%C3%B3n
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