TERMIUM Plus®

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PERFORMANCES MARCHE [1 record]

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Record 1 1975-03-11

English

Subject field(s)
  • The Product (Marketing)
  • Marketing
CONT

[in concept testing] a ... questionnaire might include ... an overall preference ranking of existing brands and concepts (including a control concept with known marketplace performance) and concept rating on an intention-to-buy scale.

French

Domaine(s)
  • Produit (Commercialisation)
  • Commercialisation
CONT

[lors de tests de concepts] le questionnaire comporte [un classement de préférence global des marques et des concepts existants (y compris un concept «de contrôle», dont les performances sur le marché sont connues).

Spanish

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