TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ANNONCEUR SECONDAIRE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2002-08-23

English

Subject field(s)
  • Sales (Marketing)
  • Advertising Agencies and Services
  • Advertising Media
CONT

Time is sold to advertisers to promote their own goods and services. When exposure or mention of another commercial name or brand occurs in an advertiser's message, the emphasis must be on the advertiser's own goods and services and not on the secondary advertiser's goods and services.

French

Domaine(s)
  • Vente
  • Agences et services de publicité
  • Supports publicitaires
DEF

Annonceur dont la publicité vient s'insérer dans l'espace ou le temps de publicité d'un annonceur principal.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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