TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ARGUMENT VENTE [2 records]

Record 1 2011-09-22

English

Subject field(s)
  • Communication (Public Relations)
DEF

A central issue, concern, or characteristic that motivates people to make a particular choice (among consumer goods, political candidates, or social structures).

CONT

"Hot button" has developed an attributive use as well in which it means "central, influential, crucial".

OBS

Term currently of great interest to someone who matters (i.e. some big shot).

PHR

Hot-button issue, word.

Key term(s)
  • hot-button issue
  • hot-button word

French

Domaine(s)
  • Communications (Relations publiques)
DEF

Le mot, la formule magique qui fait accéder à quelque chose, obtenir quelque chose.

Spanish

Save record 1

Record 2 2005-09-02

English

Subject field(s)
  • Advertising Techniques
  • Sales (Marketing)
  • Merchandising Techniques
DEF

... a characteristic of the product itself which can contribute to the satisfaction of a need or desire of the buyer.

French

Domaine(s)
  • Techniques publicitaires
  • Vente
  • Techniques marchandes
DEF

Tous les points forts d'un produit ou d'un service qui sont utilisés pour réaliser une vente.

OBS

argument de vente : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Key term(s)
  • argument de vente d'un produit

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
  • Ventas (Comercialización)
  • Técnicas mercantiles
DEF

Cada uno de los puntos fuertes de un producto o servicio que se utiliza para lograr una venta.

OBS

argumento de venta: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 2

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