TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONTINUUM RECHERCHE-PRODUIT-MARKETING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2016-06-27

English

Subject field(s)
  • Tourism
  • Economic Co-operation and Development
CONT

The research/product/marketing continuum is a disciplined approach to tourism planning ... The continuum illustrates how research leads to new or renewed products, which lead to unique selling propositions (or brands), which lead to the opportunity to [execute] effective marketing campaigns, which ultimately leads to generating consumer demand.

OBS

Atlantic Canada Opportunities Agency.

French

Domaine(s)
  • Tourisme
  • Coopération et développement économiques
OBS

Un des six éléments de la Stratégie de l'APECA [Agence de promotion économique du Canada atlantique] en matière de développement du tourisme.

Spanish

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