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CYCLE MODE [1 record]

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Record 1 1988-08-29

English

Subject field(s)
  • Marketing Research
DEF

Wavelike movements representing the introduction, rise, popular acceptance, and decline in popularity of a given style.

French

Domaine(s)
  • Étude du marché
CONT

Comparable au cycle de vie d'un produit [...] le cycle de la mode, en tant que mécanisme social peut être structuré [...] en cinq étapes : 1) le leadership d'adoption par les agents de changement en matière de mode 2) l'étape de visibilité sociale et de communication 3) la conformité à l'intérieur et à travers les différents systèmes sociaux 4) la saturation sociale et la saturation du marché 5) le déclin et la désuétude.

Spanish

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