TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PROFIL MARQUE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1997-07-24

English

Subject field(s)
  • Marketing
CONT

Competitive brand profile: it is through this process that we can truly identify the market niche and/or best position in the market place as it relates to brand equity and brand marketing.

French

Domaine(s)
  • Commercialisation

Spanish

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