TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
PUBLIPOSTAGE [3 records]
Record 1 - internal organization data 2016-06-02
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Advertising Media
- Postal Service Operation
Record 1, Main entry term, English
- mailing
1, record 1, English, mailing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- mass mailing 2, record 1, English, mass%20mailing
correct
- mailshot 3, record 1, English, mailshot
correct, noun, Great Britain
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A batch of mail or a number of items posted at one time, especially as part of a publicity campaign, survey, etc. 4, record 1, English, - mailing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Supports publicitaires
- Exploitation postale
Record 1, Main entry term, French
- publipostage
1, record 1, French, publipostage
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- mailing 2, record 1, French, mailing
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Un publipostage est un envoi en nombre de courrier ou lettre-type, plus ou moins personalisé, à un ensemble important de destinataires, ayant des centres d'intérêts communs, qu'on appelle la «cible». 3, record 1, French, - publipostage
Record number: 1, Textual support number: 1 OBS
publipostage : terme recommandé par la Commission générale de terminologie et de néologie de France. 4, record 1, French, - publipostage
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas mercantiles
- Medios de publicidad
- Explotación postal
Record 1, Main entry term, Spanish
- buzoneo
1, record 1, Spanish, buzoneo
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Envío de información publicitaria o propagandística por correo postal. 1, record 1, Spanish, - buzoneo
Record number: 1, Textual support number: 1 OBS
buzoneo: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, recomienda la voz española "buzoneo" como equivalente del anglicismo "mailing". 1, record 1, Spanish, - buzoneo
Record 2 - internal organization data 2016-04-28
Record 2, English
Record 2, Subject field(s)
- Merchandising Techniques
- Internet and Telematics
Record 2, Main entry term, English
- electronic mass mailing
1, record 2, English, electronic%20mass%20mailing
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- mass mailing 2, record 2, English, mass%20mailing
correct
- mailshot 2, record 2, English, mailshot
correct, noun, Great Britain
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
The most dangerous type of electronic mass mailing is sent by phishers who create messages that are designed to look as if they were sent from banks, mortgage companies, brokerage firms ... or other legitimate organizations with which the recipients may do business, such as Citibank, PayPal, or eBay. 1, record 2, English, - electronic%20mass%20mailing
Record 2, French
Record 2, Domaine(s)
- Techniques marchandes
- Internet et télématique
Record 2, Main entry term, French
- publipostage électronique
1, record 2, French, publipostage%20%C3%A9lectronique
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- publipostage 2, record 2, French, publipostage
correct, masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Le programme de publipostage électronique de l’ACARR [Association canadienne des administrateurs de régimes de retraite] est un service qui vous permet d’envoyer des messages électroniques personnalisés à des milliers de spécialistes du secteur partout au pays. 1, record 2, French, - publipostage%20%C3%A9lectronique
Record number: 2, Textual support number: 1 OBS
publipostage : terme utilisé lorsqu'il s'agit de diffusion de publicité. S'il s'agissait de messages, le terme français serait «diffusion massive de messages». 3, record 2, French, - publipostage%20%C3%A9lectronique
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Técnicas mercantiles
- Internet y telemática
Record 2, Main entry term, Spanish
- buzoneo electrónico
1, record 2, Spanish, buzoneo%20electr%C3%B3nico
correct, masculine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
- buzoneo digital 1, record 2, Spanish, buzoneo%20digital
correct, masculine noun
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 DEF
Envío de información publicitaria o propagandística por correo electrónico. 1, record 2, Spanish, - buzoneo%20electr%C3%B3nico
Record number: 2, Textual support number: 1 OBS
La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, recomienda los términos "buzoneo electrónico" o "buzoneo digital" como alternativa al anglicismo "mailing" cuando el envío se hace por correo electrónico. 1, record 2, Spanish, - buzoneo%20electr%C3%B3nico
Record 3 - internal organization data 2016-04-28
Record 3, English
Record 3, Subject field(s)
- Advertising Techniques
- Merchandising Techniques
- Postal Service Operation
Record 3, Main entry term, English
- direct mail advertising
1, record 3, English, direct%20mail%20advertising
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
- direct-mail solicitation 2, record 3, English, direct%2Dmail%20solicitation
correct
Record 3, Textual support, English
Record number: 3, Textual support number: 1 DEF
Advertising directly to end-users by sending catalogues or other sales literature through the post. 3, record 3, English, - direct%20mail%20advertising
Record 3, French
Record 3, Domaine(s)
- Techniques publicitaires
- Techniques marchandes
- Exploitation postale
Record 3, Main entry term, French
- publipostage
1, record 3, French, publipostage
correct, masculine noun, Canada, France
Record 3, Abbreviations, French
Record 3, Synonyms, French
- publicité toute boîte 2, record 3, French, publicit%C3%A9%20toute%20bo%C3%AEte
correct, feminine noun, Belgium
- prospection par correspondance 3, record 3, French, prospection%20par%20correspondance
correct, feminine noun
- sollicitation postale 4, record 3, French, sollicitation%20postale
correct, feminine noun, France
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Prospection publicitaire, démarchage ou vente effectués par voie postale ou par messagerie, directement auprès du consommateur [...] 2, record 3, French, - publipostage
Record number: 3, Textual support number: 1 CONT
Le publipostage est devenu l'outil par excellence pour les commerçants qui désirent un rendement accru de leur investissement en publicité. 5, record 3, French, - publipostage
Record 3, Spanish
Record 3, Campo(s) temático(s)
- Técnicas publicitarias
- Técnicas mercantiles
- Explotación postal
Record 3, Main entry term, Spanish
- publicidad por correo directo
1, record 3, Spanish, publicidad%20por%20correo%20directo
correct, feminine noun
Record 3, Abbreviations, Spanish
Record 3, Synonyms, Spanish
- publicidad postal 2, record 3, Spanish, publicidad%20postal
correct, feminine noun
Record 3, Textual support, Spanish
Record number: 3, Textual support number: 1 DEF
[Publicidad] que tiene como procedimiento básico el correo, ya sea oficial o privado, convencional o electrónico. 2, record 3, Spanish, - publicidad%20por%20correo%20directo
Record number: 3, Textual support number: 1 CONT
La publicidad por correo directo consiste en instrumentos de información enviados a todos los clientes potenciales, con la intención y esperanza de influir o consumar una venta. 1, record 3, Spanish, - publicidad%20por%20correo%20directo
Record number: 3, Textual support number: 1 OBS
Constituye una de las principales fórmulas del marketing directo. 2, record 3, Spanish, - publicidad%20por%20correo%20directo
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