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TECHNIQUE MANIPULATOIRE [1 record]

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Alphabetical list of terms

Record 1 1980-10-17

English

Subject field(s)
  • Psychology (General)
  • Motivation and Advertising Psychology

French

Domaine(s)
  • Psychologie (Généralités)
  • Motivation et psychologie de la publicité
DEF

Technique imprimant une volonté de changement aux individus sans leur en révéler la nature ni l'objet.

CONT

(...) un instrument promotionnel ou une technique "manipulatoire", c'est-à-dire imprimant une volonté de changement aux individus sans leur en révéler la nature ni l'objet.

Spanish

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