TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CALCUL CONFORME NORMES INDUSTRIE [1 record]

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Record 1 2011-10-11

English

Subject field(s)
  • Communication (Public Relations)
CONT

These tools, along with demographic breakdowns indicating how many people use each media vehicle, as well as computer software and our industry-standard calculations that take the underlying data and factor out the duplication among audiences of various media vehicles, allow us to determine the net (unduplicated) reach of a particular media schedule.

French

Domaine(s)
  • Communications (Relations publiques)
CONT

Ces outils, les ventilations démographiques indiquant le nombre de personnes utilisant chaque média, les logiciels et nos calculs conformes aux normes de l'industrie, qui prennent les données sous-jacentes en éliminant la duplication de l'auditoire de divers médias, nous permettent de déterminer la portée nette (sans duplication) d'un calendrier médiatique particulier.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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