TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CATEGORY MANAGEMENT [1 record]

Record 1 2008-01-31

English

Subject field(s)
  • The Product (Marketing)

French

Domaine(s)
  • Produit (Commercialisation)
DEF

Technique de gestion de produits qui applique la mercatique à l'ensemble de la chaîne allant de la détection d'une catégorie de besoins à leur satisfaction.

Spanish

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