TERMIUM Plus®

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EXPORT MARKETING [1 record]

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Record 1 1980-06-27

English

Subject field(s)
  • Marketing
OBS

A good many export marketing campaigns have come to grief because those responsible have paid less attention to potential socio-cultural barriers to success than to more obvious factors such as import restriction or domestic competition.

French

Domaine(s)
  • Commercialisation
OBS

De nombreuses campagnes de marketing à l'export ont abouti à un échec parce que ceux qui étaient responsables ont fait moins attention aux obstacles socio-culturels qu'à des critères plus évidents tels que les restrictions douanières ou la concurrence intérieure.

Spanish

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