TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

FIGHTING BRANDS [1 record]

Record 1 1984-10-17

English

Subject field(s)
  • The Product (Marketing)
DEF

A brand brought out by a company with which to engage in price competition without injuring the price of its regular merchandise. It usually has no permanency in the company's line, may even be used for a one-run offer.

French

Domaine(s)
  • Produit (Commercialisation)

Spanish

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