TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

AD INVESTMENT [1 record]

Record 1 1980-06-25

English

Subject field(s)
  • Advertising
OBS

Advertisers use data on their audiences (...) in lieu of evidence (...) on what their ad investments accomplish.

Key term(s)
  • advertising investment

French

Domaine(s)
  • Publicité
OBS

Les annonceurs utilisent des données sur le public (...) au lieu d'éléments (...) concernant les résultats obtenus par leurs investissements publicitaires.

OBS

Dépenses de publicité qui (...) sont un facteur de croissance de l'entreprise en vue de produire des bénéfices ultérieurs par les ventes qui en résulteront.

Spanish

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