TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING BLUEPRINT [1 record]

Record 1 2022-01-18

English

Subject field(s)
  • Advertising Media
  • Advertising Techniques
  • Merchandising Techniques
CONT

And third, we’ll create an advertising blueprint that outlines specific tactics you can use to reach more customers and promote your product benefits ...

French

Domaine(s)
  • Supports publicitaires
  • Techniques publicitaires
  • Techniques marchandes
CONT

Le plan de communication est un document qui rassemble toutes les actions de communication imaginées pour la promotion d'une marque, d'une manifestation, d'un événement, d'une entreprise, etc.

CONT

Dans la pratique, le terme de plan de communication est souvent utilisé de manière restrictive pour désigner un plan de communication exclusivement publicitaire.

Spanish

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