TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING CLUTTER [1 record]

Record 1 2019-04-03

English

Subject field(s)
  • Advertising Techniques
CONT

Advertising clutter refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis. On a typical day, the average person will see or hear hundreds, if not thousands, of commercials across TV, billboards, print, radio, and digital.

French

Domaine(s)
  • Techniques publicitaires
DEF

Occupation de l'espace médiatique et public par les annonces publicitaires.

CONT

Depuis quelques années, face à la recrudescence de l'envahissement publicitaire dans l'espace public, on voit apparaître un peu partout des actions «anti publicité», des initiatives citoyennes originales.

Spanish

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