TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING CREATIVE [2 records]

Record 1 2016-05-05

English

Subject field(s)
  • Advertising Techniques
  • Electronic Commerce
CONT

An ad creative is an object that contains all the data for visually rendering the ad itself.

French

Domaine(s)
  • Techniques publicitaires
  • Commerce électronique
CONT

La notion de création publicitaire [...] peut également désigner l’objet publicitaire créé [...]

Spanish

Save record 1

Record 2 2014-11-24

English

Subject field(s)
  • Titles of Programs and Courses
  • School and School-Related Administration
  • Advertising
CONT

Advertising - Creative ... The program stresses advertising, promotion copywriting and production. Consumer motivation, the place of advertising in the marketing mix and implementation of advertising campaigns are topics included in the curriculum.

OBS

Community College program.

French

Domaine(s)
  • Titres de programmes et de cours
  • Administration scolaire et parascolaire
  • Publicité
CONT

Publicité. [...] Ce programme d'études met l'accent sur la conception (rédaction et création) et la production de matériel publicitaire dans tous les médias, y compris le vidéotex. Il y est également question de motivation du consommateur, de la place de la publicité dans le monde du marketing et de la mise sur pied et en œuvre de campagnes de publicité.

OBS

Cours collégial.

Spanish

Save record 2

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