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ADVERTISING DISCOURSE [1 record]

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Record 1 2001-01-16

English

Subject field(s)
  • Advertising
CONT

This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it.

French

Domaine(s)
  • Publicité
CONT

Le discours publicitaire cultive une rhétorique de l'association selon laquelle n'importe quel produit peut être allié à n'importe quelle image : toute réalité peut ainsi être manipulée; toute «valeur» peut être récupérée, puis réduite à des «signes» consommables.

Spanish

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