TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING IMAGE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1997-05-16

English

Subject field(s)
  • Marketing
OBS

Image: The total perception of a brand, product, service, or company. It is influenced by advertising, publicity, and personal and vicarious experience.

French

Domaine(s)
  • Commercialisation
OBS

Image : C'est la représentation mentale d'une perception à la fois affective et rationnelle d'un acheteur concernant un produit ou un service, une marque ou une organisation donnée.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: