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ADVERTISING PSYCHOLOGY [1 record]

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Record 1 2024-01-31

English

Subject field(s)
  • Motivation and Advertising Psychology
  • Advertising
  • Marketing
  • Sociology of Communication
CONT

Advertising psychology is a branch of psychology that studies the characteristics and effects of advertising on the public. As an interdisciplinary application, the interests of the consumer converge with psychology—always around variables that aim to explain and predict with greater accuracy the psychological tendencies of consumption, taking into account persuasion, influence and other means of communication.

Key term(s)
  • psychology of advertising

French

Domaine(s)
  • Motivation et psychologie de la publicité
  • Publicité
  • Commercialisation
  • Sociologie de la communication

Spanish

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