TERMIUM Plus®

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ADVERTISING SALES RATIO [1 record]

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Alphabetical list of terms

Record 1 1997-05-26

English

Subject field(s)
  • Advertising

French

Domaine(s)
  • Publicité
OBS

Ratio des dépenses publicitaires sur les ventes totales d'une entreprise pour un produit ou une gamme de produits : ce ratio permet des comparaisons fructueuses avec les sociétés concurrentes; il contribue à la détermination de l'efficacité de différentes stratégies publicitaires.

Spanish

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