TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING STRATEGY [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-01-16

English

Subject field(s)
  • Advertising Techniques
DEF

An advertising program for the target market segment(s) designed to achieve the campaign's communication objectives within a specified budget and time period.

French

Domaine(s)
  • Techniques publicitaires
DEF

Programme publicitaire destiné à un segment de marché déjà ciblé ayant pour but de réaliser les objectifs en matière de communications fixés au début de la campagne, le tout respectant un budget préétabli et un laps de temps déterminé.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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