TERMIUM Plus®

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ADVERTISING TECHNIQUE [1 record]

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Record 1 2001-01-16

English

Subject field(s)
  • Advertising Techniques
CONT

The "tell-all copy" is an advertising technique that gives all operational data and information necessary for making a decision to purchase, used especially in business paper advertising.

French

Domaine(s)
  • Techniques publicitaires
CONT

La «publicité par l'objet» est une technique publicitaire qui permet à tout type d'annonceur d'envoyer un message à un public parfaitement ciblé en prenant pour support un objet utile, universel, ayant l'attrait de la nouveauté ou une valeur intrinsèque.

Spanish

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