TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
ADVERTISING TECHNOLOGY PROVIDER [1 record]
Record 1 - internal organization data 2017-11-03
Record 1, English
Record 1, Subject field(s)
- Advertising
- Government Contracts
- Information Technology (Informatics)
Record 1, Main entry term, English
- advertising technology provider
1, record 1, English, advertising%20technology%20provider
correct
Record 1, Abbreviations, English
- ATP 2, record 1, English, ATP
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A private sector supplier, selected through a competitive process, which maintains various platforms to serve, track and report on federal digital advertisements, including an ad server to host and serve display advertising, a demand-side platform for programmatic advertising buys, and a data management platform with standardized information on campaign performance and results. 2, record 1, English, - advertising%20technology%20provider
Record 1, French
Record 1, Domaine(s)
- Publicité
- Marchés publics
- Technologie de l'information (Informatique)
Record 1, Main entry term, French
- fournisseur de technologies publicitaires
1, record 1, French, fournisseur%20de%20technologies%20publicitaires
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Fournisseur du secteur privé choisi au moyen d'un processus concurrentiel qui entretient différentes plateformes conçues pour le réseautage, le suivi et l'établissement de rapports concernant les annonces numériques fédérales, y compris un serveur publicitaire pour la saisie et le réseautage des annonces publicitaires, une plateforme relative à la demande pour les achats de publicité programmatique et, enfin, une plateforme de gestion des données comprenant des renseignements normalisés sur le rendement et les résultats de la campagne. 2, record 1, French, - fournisseur%20de%20technologies%20publicitaires
Record number: 1, Textual support number: 1 OBS
fournisseur de technologies publicitaires : terme tiré du mini-lexique «Cyberespace et droit» et reproduit avec l'autorisation du Centre de ressources en français juridique de l'Université de Saint-Boniface. 3, record 1, French, - fournisseur%20de%20technologies%20publicitaires
Record 1, Spanish
Record 1, Textual support, Spanish
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