TERMIUM Plus®

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ADVERTISING VALUE EQUIVALENCY [1 record]

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Record 1 2015-07-27

English

Subject field(s)
  • Advertising
CONT

The idea of advertising value equivalency (AVE) has been around for many years. It has generated much debate in the public relations industry, with this debate focusing on both its reliability and validity. Many people are attracted to it because it appears able to put a dollar value on media coverage and, by extension, allows media relations people to compare their results with advertising.

French

Domaine(s)
  • Publicité
CONT

Les équivalences en valeur publicitaire (EVP) ne sont pas représentatives de la valeur des relations publiques [...]

Spanish

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