TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

AMR PROGRAMME [1 record]

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Record 1 2022-07-12

English

Subject field(s)
  • Titles of Federal Government Programs (Canadian)
  • Tourism
  • Labour and Employment
OBS

In 2013, [the Atlantic Canada Opportunites Agency (ACOA)] launched the Accelerated Market Readiness (AMR) Program. Through AMR, tourism operators meet with an independent tourism expert to determine whether their operations are ready for the market, with a specific focus on product development and promotional activities, and receive a property site visit from the expert to evaluate service standards. ACOA has delivered the AMR Program to 170 small tourism businesses in 14 communities and tourism regions across Atlantic Canada.

Key term(s)
  • Accelerated Market Readiness Programme
  • AMR Programme

French

Domaine(s)
  • Titres de programmes fédéraux (Gouvernement canadien)
  • Tourisme
  • Travail et emploi
OBS

En 2013, l'APECA [Agence de promotion économique du Canada atlantique] a lancé le Programme accéléré de préparation au marché. Grâce à ce programme, les exploitants d'entreprises touristiques rencontrent un expert indépendant du tourisme pour déterminer si leurs activités sont prêtes à être commercialisées. Le programme met l'accent sur le développement de produits et les activités de promotion; l'expert se rend sur place pour évaluer les normes de service. L'APECA a offert le programme à 170 petites entreprises touristiques dans 14 collectivités et régions touristiques du Canada atlantique.

Spanish

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