TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ANNUAL MARKETING PLAN [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1988-07-05

English

Subject field(s)
  • Organization Planning
  • Marketing Research
DEF

A master plan covering year's marketing operations. It is one part - one time segment - of the ongoing strategic marketing planning process.

French

Domaine(s)
  • Planification d'organisation
  • Étude du marché
DEF

ensemble des dispositions stratégiques et tactiques, qui s'appuyant sur le contrôle des plans antérieurs, et l'étude de la conjecture présente, fixe les objectifs de la prochaine campagne

Spanish

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