TERMIUM Plus®

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APPRAISAL OPPORTUNITY [1 record]

Record 1 1991-04-02

English

Subject field(s)
  • Marketing Research
CONT

Activities to be Managed in New Product Development. ... Screen ideas and appraise their opportunities; Establish technical feasibility of a chosen idea and determine market requirements....

OBS

Timing of product introduction is another key element in product planning. ... Timing has several important ingredients, including the economic, technical factors and the political climate when the product reaches the market.

French

Domaine(s)
  • Étude du marché
CONT

Études d'opportunité. Toutes les idées ne sont pas opportunes. Est opportun ce qui arrive au bon moment dans un contexte favorable de développement. [...] Les études d'opportunité peuvent consister : soit à rechercher les seules idées opportunes compatibles avec la capacité de l'entreprise de les exploiter, soit à vérifier que des idées déjà envisagées constituent effectivement des opportunités pour l'entreprise. Dans le premier cas, il s'agit de recherches d'opportunités, dans le second cas, d'évaluations d'opportunités.

OBS

Voir aussi les fiches pour "étude d'opportunité" et "recherche d'opportunités.

Spanish

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