TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ATTENTION STRENGTH [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-03-09

English

Subject field(s)
  • Advertising Techniques
CONT

Sometimes, an elaborate questionnaire is prepared to assess attention strength, read-through strength, affective strength and behaviour strength of the ad.

CONT

Among the large number of advertising media, an illuminated display has the greatest attention value. Its advertising effect is day and night, round the clock, e.g.

French

Domaine(s)
  • Techniques publicitaires
DEF

Perception active résultant d'un jugement [d'un consommateur] sur la possibilité ou non, de réaliser, grâce à la forme ou au contenu d'un message, un ou plusieurs projets du moment.

CONT

Une valeur d'attention répétée favorise la mémorisation.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: