TERMIUM Plus®

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AUDIENCE CHARACTERISTICS [1 record]

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Alphabetical list of terms

Record 1 1997-05-30

English

Subject field(s)
  • Surveys (Public Relations)
  • Advertising
OBS

A description of the characteristics of a TV or radio program audience in terms of age, sex, occupation, education, geographical residence, etc.

French

Domaine(s)
  • Enquêtes et sondages (Relations publiques)
  • Publicité
OBS

Il s'agit de la description de l'audience d'un support en fonction de différents critères tels les critères socio-économiques, les différents styles de vie, etc. qui permettent d'évaluer dans quelle mesure le support est adapté à l'audience visée.

Spanish

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