TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

BASIC CONCEPT [2 records]

Record 1 2002-08-23

English

Subject field(s)
  • Marketing
CONT

Peer selling has become more sophisticated with the advent of visual aids, teleconferencing, and the Internet, the basic concept behind this marketing approach remains the same as when first conceived about 17 years ago.

French

Domaine(s)
  • Commercialisation
DEF

C'est la représentation mentale d'une idée ou d'un bien. Le concept permet de définir "la position" d'un bien en fonction de sa charge "psychologique" et du comportement attendu des acheteurs. Il faut noter que ce terme n'a rien à voir avec la conception du bien lui-même.

Spanish

Save record 1

Record 2 1987-09-15

English

Subject field(s)
  • General Vocabulary
  • Artificial Intelligence

French

Domaine(s)
  • Vocabulaire général
  • Intelligence artificielle
DEF

"Représentation mentale" ou "idée" exprimée par une dénomination de base.

OBS

Source : Manuel OTAN de codification des matériels.

Spanish

Save record 2

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