TERMIUM Plus®

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BEHAVIORAL TARGETING [1 record]

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Record 1 2024-03-27

English

Subject field(s)
  • Marketing
  • Advertising
  • Internet and Telematics
CONT

Behavioural targeting is a technique used by online marketers and advertisers to increase the effectiveness of their campaigns. Behavioural targeting uses information collected from the target customers' web [browsers] to customize the types of advertisements they receive.

Key term(s)
  • behavioral targeting

French

Domaine(s)
  • Commercialisation
  • Publicité
  • Internet et télématique
CONT

Le ciblage comportemental est une technique de [commercialisation] consistant à personnaliser les contenus (articles textuels, produits, publicités), en fonction du comportement des internautes et de l'identification de leurs centres d'intérêt.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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