TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
BRAND DEVELOPMENT INDEX [1 record]
Record 1 - internal organization data 2001-04-18
Record 1, English
Record 1, Subject field(s)
- Marketing Research
Record 1, Main entry term, English
- brand development index
1, record 1, English, brand%20development%20index
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
An index of per capita sales of a brand in a given market compared to the national figure. 1, record 1, English, - brand%20development%20index
Record 1, French
Record 1, Domaine(s)
- Étude du marché
Record 1, Main entry term, French
- indice de développement d'une marque
1, record 1, French, indice%20de%20d%C3%A9veloppement%20d%27une%20marque
masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Proportion entre le pourcentage de ventes d'une marque dans une zone géographique par rapport au pourcentage de population que cette zone représente. Si le ratio est supérieur à un, la marque est en avantage dans cette zone par rapport à la moyenne du marché. 1, record 1, French, - indice%20de%20d%C3%A9veloppement%20d%27une%20marque
Record number: 1, Textual support number: 1 OBS
indice de développement d'une marque : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial. 2, record 1, French, - indice%20de%20d%C3%A9veloppement%20d%27une%20marque
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Estudio del mercado
Record 1, Main entry term, Spanish
- índice de desarrollo de marca
1, record 1, Spanish, %C3%ADndice%20de%20desarrollo%20de%20marca
masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Relación que compara el porcentaje de ventas de una marca en un área geográfica con respecto al porcentaje de población que ese área representa. Si es mayor que uno significa que la marca está posicionada en ese área mejor que en la media del mercado. 1, record 1, Spanish, - %C3%ADndice%20de%20desarrollo%20de%20marca
Record number: 1, Textual support number: 1 OBS
índice de desarrollo de marca: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - %C3%ADndice%20de%20desarrollo%20de%20marca
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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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