TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

BRAND EQUITY [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-03-01

English

Subject field(s)
  • The Product (Marketing)
  • Marketing Research
  • Types of Trade Goods
CONT

[The company is owner] of brand equity with highly esteemed and recognized brand names and brands with long-lasting appeal.

French

Domaine(s)
  • Produit (Commercialisation)
  • Étude du marché
  • Types d'objets de commerce
DEF

Survaleur que représente pour l'entreprise la marque sous laquelle elle commercialise ses produits ou services, sans laquelle elle ne pourrait bénéficier des avantages (marges bénéficiaires plus élevées, plus grande part de marché, etc.) que lui procurent la notoriété et l'image de marque ainsi que la fidélité de la clientèle à cette marque.

Spanish

Campo(s) temático(s)
  • Producto (Comercialización)
  • Estudio del mercado
  • Tipos de bienes comerciales
Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: