TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

BRAND NAME PRODUCT [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-03-01

English

Subject field(s)
  • The Product (Marketing)
  • Trade
CONT

At its most basic, consumers can develop a brand "habit," meaning that out of habit they reach for a specific branded product without thinking.

French

Domaine(s)
  • Produit (Commercialisation)
  • Commerce
DEF

Produit vendu sous la marque de son fabricant ou de son distributeur, l'acheteur pouvant le distinguer facilement des produits concurrents.

Spanish

Campo(s) temático(s)
  • Producto (Comercialización)
  • Comercio
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