TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

BRAND PERSONALITY [1 record]

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Record 1 2002-07-15

English

Subject field(s)
  • The Product (Marketing)
CONT

When buying phones, Malaysian, like most consumers, take into account trends, size and weight. There has recently been a shift toward a lifestyle-oriented approach, one that emphasizes personal values and intangibles such as status, self-image and brand personality.

Key term(s)
  • brand-personality

French

Domaine(s)
  • Produit (Commercialisation)
CONT

En Allemagne [...], les gens achetaient une Mercedes et adoptaient la personnalité de la marque [...] Ils achetaient l'essence de la marque autant que le moteur V-8 à 24 soupapes, le système de navigation OnStar et les portes silencieuses.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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