TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
BRAND STRATEGY [1 record]
Record 1 - internal organization data 2019-10-17
Record 1, English
Record 1, Subject field(s)
- Marketing
- Advertising Techniques
Record 1, Main entry term, English
- brand strategy
1, record 1, English, brand%20strategy
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- branding 2, record 1, English, branding
correct, noun
- brand building 3, record 1, English, brand%20building
correct
- brand development 3, record 1, English, brand%20development
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Branding is the blend of art and science that manages associations between a brand and memories in the mind of a brand's audience. It involves focusing resources on selected tangible and intangible attributes to differentiate the brand in an attractive, meaningful and compelling way for the targeted audience. 4, record 1, English, - brand%20strategy
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Techniques publicitaires
Record 1, Main entry term, French
- stratégie de marque
1, record 1, French, strat%C3%A9gie%20de%20marque
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- valorisation de la marque 2, record 1, French, valorisation%20de%20la%20marque
correct, feminine noun
- branding 2, record 1, French, branding
see observation, masculine noun
- brand building 2, record 1, French, brand%20building
see observation, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Stratégie commerciale axée principalement sur la marque, qui traduit les choix d'objectifs et de moyens visant à accroître la notoriété et l'image de la marque, de même que la fidélité de la clientèle à cette marque. 2, record 1, French, - strat%C3%A9gie%20de%20marque
Record number: 1, Textual support number: 1 OBS
Les emprunts «branding» et «brand building» sont souvent utilisés [pour représenter le même] sens [de «stratégie de marque»] en français. 2, record 1, French, - strat%C3%A9gie%20de%20marque
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercialización
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- desarrollo de marca
1, record 1, Spanish, desarrollo%20de%20marca
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- desarrollo de marcas 2, record 1, Spanish, desarrollo%20de%20marcas
correct, masculine noun
- branding 3, record 1, Spanish, branding
avoid, anglicism, masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
En el éxito de una marca intervienen muchos factores. No existe una única fórmula milagrosa. En el desarrollo de marcas intervienen ciencia y arte a partes iguales. No obstante, para que un marca tenga éxito, como mínimo debe ser clara, específica y creíble respecto del mensaje que transmite, de su poder de diferenciación y de la calidad que simboliza. También debe ser atractiva y acorde a los productos y servicios que representa. 2, record 1, Spanish, - desarrollo%20de%20marca
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