TERMIUM Plus®

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BRANDED CONCEPT [1 record]

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Record 1 1998-04-28

English

Subject field(s)
  • Commercial Establishments
CONT

Above all, the primary benefit of placing restaurants and products in airport terminals is exposure - a chance to marker brands to those who have not yet seen them, and reinforce their quality to those who have. For this reason branded concepts have undertaken an unparalleled number of ventures in airport terminals. For example, Starbucks, McDonalds, Taco Bell, and Pizza Hut have all fully-embraced airport terminal foodservice operations in the last three years.

Key term(s)
  • brand-name restaurant
  • brandname restaurant
  • brand-name food chain
  • brandname food chain
  • brandname business
  • branded concept store

French

Domaine(s)
  • Établissements commerciaux

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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