TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CANADIAN OUT-OF-HOME MEASUREMENT BUREAU [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2017-09-22

English

Subject field(s)
  • National Bodies and Committees (Canadian)
  • Merchandising Techniques
OBS

The Canadian Out-of-Home Measurement Bureau (COMB for short) sets the industry standard for measurement of OOH [out-of-home] advertising audiences across Canada. It publishes circulation and market data for over 59,000 OOH advertising faces in more than 275 markets. COMB is national, not-for-profit, and has been dedicated to unbiased, accurate and independent quantitative research since its founding in 1965. COMB's members - OOH companies, advertising agencies and advertisers - provide guidance, funding and oversight to the media measurement process.

French

Domaine(s)
  • Organismes et comités nationaux canadiens
  • Techniques marchandes
OBS

Le Bureau canadien de l'évaluation de l'affichage (COMB) établit les normes de l'industrie en ce qui a trait à l'évaluation de la mesure de l'affichage au Canada. Il publie les données relatives à la circulation pour plus de 59 000 faces publicitaires réparties dans plus de 275 marchés. COMB est une organisation pancanadienne à but non lucratif dont le but est de faire des études quantitatives fiables et rigoureuses de façon indépendante depuis sa création en 1965. Les membres de COMB – des entreprises d'affichage, des agences de publicité et des annonceurs – guident, financent et encadrent les processus d'évaluation du média.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: